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Lawson, W. V. (1995a, June 01). The 'heavyweights'. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/the-heavyweights-
Schoenacker, M. A. (1995a, May 01). The function and positioning of the market researcher regarding total quality programmes in Brazil. ANA - ESOMAR. Retrieved May 12, 2024, from
von Ulmenstein, C. (1994a, September 01). From black & white to colour. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/from-black-white-to-colour
van Herk, M. C. (1994a, September 01). Is the tail of market research wagging the dog?. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/is-the-tail-of-market-research-wagging-the-dog-
Van Herberg and van Hamersveld (1994a, September 01). The value of research. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/the-value-of-research
Suntook, F. (1994a, June 15). So what? So nothing! (Or putting yourself in your client's shoes). ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/so-what-so-nothing-or-putting-yourself-in-your-client-s-shoes-
Buswell, D. (1994a, June 15). Is market research a waste of time?. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/is-market-research-a-waste-of-time-
Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market
Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved May 12, 2024, from